Low-cost smart phones with Indian appetite for mobile apps

According to search engine giant Google, around 40 million Indians access the Internet through their mobile phones and there are 30 million apps downloads in one week. A combined survey by global market research firm IPSOS and Google found the 18-29 age-group using smartphones the most.

Availability of smart and feature-rich phones at low cost, low telecom tariffs and flexibility of accessing the services on the go have made mobile apps all the more popular in a price sensitive country like India

Low-cost smartphones in the Indian market are available at a price as low as Rs.5,000.The e-commerce segment is fast gaining popularity with services. Deals and discounts are being accepted across the country.Data collated by IT research firm CyberMedia showed the smartphone sales surged 87 percent at 11.2 million units in 2011 over the previous year as almost 150 models were launched by more than 30 vendors.

Unlike earlier days when preloaded apps like social media and music applications were mostly used, people are now buying games

Instead of spending Rs.150 or more in buying tickets for a movie which would end in three hours, youngsters these days think why not buy an app which would be available with you all the time even while you are on the move, said Khutal.

The firm is bullish about the Indian apps market and is planning to tap an audience ready for entertainment on the go.

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