Google+ Was Never a Facebook Competitor
The social web is a well reported topic within the media today, and for good reason. We are in a transitional change with how we communicate with each other online, how brands reach consumers and how organisations market to their audience. We are undoubtedly immersed in the technology age, and our lives, the way we interact with others, is changing totally. The monumental success of Facebook, Mark Zuckerberg's world leading social platform, has enticed brands, consumers, investors alike, and the world is continually awaiting for that 'next big thing'. A likely reason therefore that the majority of news stories, magazine articles and blog posts on Google's latest foray into the social web repeatedly draw up comparisons to Zuckerberg's global giant. Brad Jordan is Head of Social at U.K.-based Receptional. He blogs at Brad Jordan and can be found on Twitter at @bradj. Predicting the next big thing is often easier than some might think. You simply have to look a...